Streamlining content creation

Tattoo Heroes

My Role

Service Designer

Team

Service Designer: Thomas Cassaro | Collaborators: Tattoo Heroes Team

Streamlining content creation

Tattoo Heroes

My Role

Service Designer

Team

Service Designer: Thomas Cassaro | Collaborators: Tattoo Heroes Team

Streamlining content creation

Tattoo Heroes

My Role

Service Designer

Team

Service Designer: Thomas Cassaro | Collaborators: Tattoo Heroes Team

Streamlining content creation

Tattoo Heroes

My Role

Service Designer

Team

Service Designer: Thomas Cassaro | Collaborators: Tattoo Heroes Team

Streamlining content creation

Tattoo Heroes

My Role

Service Designer

Team

Service Designer: Thomas Cassaro | Collaborators: Tattoo Heroes Team

Context

Tattoo Heroes, a renowned tattoo studio in London, is home to talented artists skilled in tattooing but lacking in social media expertise. This shortfall has affected customer inflow and artist satisfaction. The project aims to equip these artists with essential social media skills, enhancing their online engagement and bolstering the studio's customer reach.

As a Service Designer I:

Conducted secondary research, interview, and workshops. Wrote and synthesised our research findings. Co-created user personas & journeys. Developed and tested prototypes. Created a future state blueprint and mapped the next steps to be taken.

How can we help tattoo artists improve their social media skills?

Understand artists current practices + recommended practices

Understand artists current practices + recommended practices

Understand artists current practices + recommended practices

Synthesise findings, create artefacts

Synthesise findings, create artefacts

Synthesise findings, create artefacts

Ideate possible solutions

Ideate possible solutions

Ideate possible solutions

Test solutions at a real tattoo shop environment + iterate based on findings

Test solutions at a real tattoo shop environment + iterate based on findings

Test solutions at a real tattoo shop environment + iterate based on findings

Deliver value: Implement tools and monitor effects

Deliver value: Implement tools and monitor effects

Deliver value: Implement tools and monitor effects

  1. Discover & Define

Design Research

A digest of all the findings, exploration and research for this project. It includes secondary research like trend analysis, primary research, interviewing potential users and experts.

Artists need solutions to manage their time efficiently on social media, ensure a steady flow of content, and understand the technical aspects of social media platforms.

Tattoo artists create content in a unstructured way, which creates frustration and ultimately prevents them from posting more content.


"My problem is trying to create content with what I have. I should know what to do prior to the session"
- Tattoo Artist during in-depth interview.

HR often lacks tools and knowledge to present the Postpartum Plan effectively. Improved resources and support are needed for better advocacy within organisations.

"I'm usually too immersed on the tattoo process, I keep forgetting the videos I should make."
- Tattoo Artist during in-depth interview.


8x Artist Interviews
2x Journey Workshops
1x Shadowing session

Workshops
& Cerimonies

We co-created 2 personas, and 3 experience journey maps, helping us design a user-centric solution. They exist to create empathy, to remind us of who we spoke with and who we're designing for. Here's some examples:

  1. Ideation

Co-creating possible futures.

Areas of Opportunity:

Planning

Help tattoo artists with video structure and planning

Capturing raw material

Harvest collaboration within the team for capturing raw video material

Getting Inspired

Helping artists build the habits of planning and executing social media content

Monitoring and editing

Support tattoo artists through capacitation workshops and 1x1 meetings

Prototype example

Planning

Helping artists gather references, understand video structures and plan the content they want to create.

Paper prototype & Role Play - Tested with 8x Tattoo Artists

Prototype learnings:

Evolving Creative Ideas

“When I began mapping out the video, I had a specific idea. As I worked through it, my creativity kicked in, and I ended up with something completely different.”

Workflow Integration is Essential

“I can see the value, but it’s crucial that it blends with my daily workflow. It needs to be practical and not disrupt my tattooing schedule.”

  1. Deliver

How the workflow will look like?


Miro board, creating our future state blueprint.

Future state Blueprint

Access via desktop to see the blueprint

Now

  • Implement First Phase: Ensure full rollout of the project's first phase.
  • Engage Staff with Service Design: Introduce service design tools to the team, focusing on the 'current state blueprint' for active feedback and refinement.
  • Monitor with KPIs: Track the effectiveness of the service using key metrics, like the frequency of social media posts by artists.

Next

  • Iterate Based on Feedback: Refine the service using insights from the first phase.
  • Seek Budget for Tech Upgrades: Aim to acquire funding for more advanced technological tools.

Later

What I Learned:

Services that streamline processes empower users to focus on creation, eliminating the need for extensive learning.

Undertaking self-initiated, self-guided projects often involves a degree of uncertainty. It's challenging to predict the success of a project without first experimenting with a prototype or a Minimum Viable Product (MVP).

Observing participants having fun, engaging, and enhancing their skills through this project has been immensely gratifying.

Service design holds potential benefits for any organization. Successfully executing this project at Tattoo Heroes has bolstered my credibility and laid the groundwork for future service design initiatives within the company.