Context
Tattoo Heroes, a renowned tattoo studio in London, is home to talented artists skilled in tattooing but lacking in social media expertise. This shortfall has affected customer inflow and artist satisfaction. The project aims to equip these artists with essential social media skills, enhancing their online engagement and bolstering the studio's customer reach.
As a Service Designer I:
Conducted secondary research, interview, and workshops. Wrote and synthesised our research findings. Co-created user personas & journeys. Developed and tested prototypes. Created a future state blueprint and mapped the next steps to be taken.
How can we help tattoo artists improve their social media skills?
Discover & Define
Design Research
A digest of all the findings, exploration and research for this project. It includes secondary research like trend analysis, primary research, interviewing potential users and experts.
Artists need solutions to manage their time efficiently on social media, ensure a steady flow of content, and understand the technical aspects of social media platforms.
Tattoo artists create content in a unstructured way, which creates frustration and ultimately prevents them from posting more content.
"My problem is trying to create content with what I have. I should know what to do prior to the session"
- Tattoo Artist during in-depth interview.
HR often lacks tools and knowledge to present the Postpartum Plan effectively. Improved resources and support are needed for better advocacy within organisations.
"I'm usually too immersed on the tattoo process, I keep forgetting the videos I should make."
- Tattoo Artist during in-depth interview.
8x Artist Interviews
2x Journey Workshops
1x Shadowing session
Workshops
& Cerimonies
We co-created 2 personas, and 3 experience journey maps, helping us design a user-centric solution. They exist to create empathy, to remind us of who we spoke with and who we're designing for. Here's some examples:
Ideation
Co-creating possible futures.
Areas of Opportunity:
Planning
Help tattoo artists with video structure and planning
Capturing raw material
Harvest collaboration within the team for capturing raw video material
Getting Inspired
Helping artists build the habits of planning and executing social media content
Monitoring and editing
Support tattoo artists through capacitation workshops and 1x1 meetings
Prototype example
Planning
Helping artists gather references, understand video structures and plan the content they want to create.
Paper prototype & Role Play - Tested with 8x Tattoo Artists
Prototype learnings:
Evolving Creative Ideas
“When I began mapping out the video, I had a specific idea. As I worked through it, my creativity kicked in, and I ended up with something completely different.”
Workflow Integration is Essential
“I can see the value, but it’s crucial that it blends with my daily workflow. It needs to be practical and not disrupt my tattooing schedule.”
Deliver
How the workflow will look like?
Future state Blueprint
Now
Implement First Phase: Ensure full rollout of the project's first phase.
Engage Staff with Service Design: Introduce service design tools to the team, focusing on the 'current state blueprint' for active feedback and refinement.
Monitor with KPIs: Track the effectiveness of the service using key metrics, like the frequency of social media posts by artists.
Next
Iterate Based on Feedback: Refine the service using insights from the first phase.
Seek Budget for Tech Upgrades: Aim to acquire funding for more advanced technological tools.