TatMentor App
Tattoo Heroes
My Role
Service Designer | User Researcher | Product Designer
Team
Service Designer | User Researcher | Product Designer
TatMentor App
Tattoo Heroes
My Role
Service Designer | User Researcher | Product Designer
Team
Thomas Cassaro & Tattoo Heroes Staff
TatMentor App
Tattoo Heroes
My Role
Service Designer | User Researcher | Product Designer
Team
Service Designer | User Researcher | Product Designer
Context
Tattoo Heroes, a renowned tattoo studio in London, is home to more than 15 artists skilled in tattooing but lacking in social media expertise. This shortfall has affected customer inflow and artist satisfaction. The project aims to equip these artists with essential social media skills, enhancing their online engagement and bolstering the studio's customer reach.
Mobile under construction
Please access via desktop ✨
As a Service Designer I:
Conducted secondary research, interview, and workshops. Wrote and synthesised our research findings. Co-created user personas & journeys. Developed and tested prototypes. Created a future state blueprint and mapped the next steps to be taken.
Which artist books more clients?
If you picked this one, you're wrong.
Less experienced tattooists (less than 8 years experience) book 3x more clients than experienced tattooists*.
*average data based on Tattoo Heroes bookings, March 2023 to March 2024
Less experienced artists are up to 5x more active on social media than experienced tattooists
Both groups have similar screen times.
Why experienced tattooists struggle to show their work online?
We will investigate.
Here's what they shared*:
*Based on 9 1x1 interviews, 3 journey maps, 1 team workshop
"I struggle with creating videos with the tools I have. I need a clear plan before each session."
"I get too absorbed in the tattoo process and forget to take videos."
"I dislike the photos and videos I take, which demotivates me."
"I find editing apps challenging to use, and it takes too long to edit a single video."
We tested these assumptions by providing tools and support with:
Role-play Activities
Artists took turns as client, tattooist, and videographer to understand video creation and foster collaboration.
Storytelling, Photo, Film, and Edit workshops
Built their skills to confidently create and edit their own content.
Video Planner
A paper tool to break down and script videos, simplifying the content creation process.
Initial results were promising, but the new practices didn't stick.
Some of the reasons why:
"My Existing workflow doesn't match well with the new one"
"I often forget to bring the planner"
"I often forget to use the planner"
"I keep forgeting to record content"
Two distinct personas
Understanding these personas helped tailor future solutions more effectively.
Willing Adopters
Those eager to incorporate new practices.
Resistant Practitioners
Those reluctant to change their established workflow.
The next phase of the project will be focused on the willing adopters.
Other solutions were created to the resistant practitioners.
Introducing TatMentor
A Instagram based knowledge database tailored for the tattoo industry.
Features:
Curated Video References
Video Templates
Tips to enhance social media profiles
Communication tools for artists
TatMentor has evolved based on feedback.
Many Tattoo Heroes artists are now significantly improving their online profiles.
TatMentor App
A one stop marketing assistant for tattoo artists.
Currently being developed.
Features:
Video templates
Marketing tips
Calendar
Courses on digital presence
